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Saturday, October 27, 2007

Blog Your Business

Blog Your Business
by: Angela Booth

Does your business need a blog?

A blog is a Web log, an online journal. Blogs started out as
online diaries, in which diarists shared their everyday lives
with the world. From their beginnings as a weird Web fad in 1998,
blogs have moved on, and are well on the way to becoming a
standard business tool.

Why? Because in February 2003 Google.com bought Pyra Labs, the
company which owns the Blogger weblogging tool. Blogger.com, one
of the main sites providing blog software and hosting, boasted a
million hosted web logs in early 2003.

Google.com's interest in blogs indicates that blogs are
mainstream. A blog help your business in many ways, depending on
whether you create a private or a public blog. Blogs are so
useful that you'll want to create both.

=> Your business's private, internal blog

These days, no one works alone. Even if you're a solo business
operator, you have colleagues --- partners, contractors, and
suppliers with whom you communicate daily. A private blog makes
working with a group easier, because you can streamline your
interactions, saving time and energy.

A private blog can contain notes to yourself, or to colleagues.
It's a place to store information and tips that might not warrant
a special email message. You can post information like meeting
notes, project tasks and summaries, and updated price lists. You
can also post links to large files --- no need to email, fax, or
mail them to and fro.

Your blog is more useful than email, because blog postings are
dated, and easily searchable. You can post a message you want
everyone to read, and the message stays on the blog. With email,
you read and delete, or read and forget.

If you've worked on a project with someone in another state or on
the other side of the world, you've blessed email, because it
makes sharing information so easy. Using a blog to share
information is even easier than using email.

=> Your business's public blog

A business blog is a marketing tool. A blog can add value to your
Web site, or it can take the place of a Web site. Look on it as a
combination "What's New" Web site page, and an online journal.
Because of a blog's freewheeling nature, it's friendly and
relaxed.

If you don't have a site, your blog's a place to put your online
CV, portfolio and client list. You can, and should, use your blog
to express your personality and expertise.

If you have a Web site, your blog page builds loyalty, because
if you provide interesting content, your visitors will return to
your site. And because it's a Web page, your blog will appear on
search engines, attracting new clients.

Google has been treating blogs differently from other Web pages
for a couple of years. Whereas it takes a standard Web page/ site
a month to be indexed by Google, blogs are indexed daily. This
means that your blog is mega-cheap advertising. You can post
something on your blog and have it indexed by Google within a
day.

Will creating a blog help your business? As I suggested in the
article: "Get Googled And Build Credibility", because Google.com
is so popular and indexes so comprehensively, if you focus some
of your marketing and promotion time on getting your name out on
the Web, you're building your credibility, both online and
offline.

(You can read the complete article in the newsletter archives at:
http://www.digital-e.biz/newsletter.html

--click the Archive button on the Newsletter page.)

So go ahead, blog your business!

=> Blog resources <=

Blogger -create your own free blog(s) www.blogger.com Blogger
provides a template for your blog, and makes adding to your blog
as easy as writing an email message. The "Post" and "Publish"
buttons on the interface update your blog.

Weblog.com --- recently updated blogs: http://www.weblogs.com/

w.bloggar --- http://wbloggar.com/A clever and useful little
freebie to write and format your blog posts offline, then
automatically post them when you go online.

Angela Booth's Digital-e Blog: http://www.digital-e.biz/blogger.html

***Resource box: if using, please include***

Veteran multi-published author and copywriter Angela Booth crafts
words for your business --- words to sell, educate or persuade.
E-books and e-courses on Web site. FREE ezines for writers and
small biz: http://www.digital-e.biz/


About the Author

Writer, journalist and author Angela Booth has been writing for print and online venues for over 25 years. She also writes copy for businesses.

Tuesday, October 23, 2007

Blog directories are they worth it

Blog directories are they worth it
by: Allan Burns

Several weeks ago I spent a good few hours finding blog directories with decent traffic to submit my blog to. Now it is time to see what sort of results there has been in terms of traffic from these directories.



I have submitted http://www.blogtonomy.com/ and http://newsniche.com/ to a handful of blog dig directories. These are directories that list the blogs themselves rather than their RSS feeds. The aim of the exercise is to see if this generates any traffic back to these sites.




The source of referrals that have been used to track the results are from log analysers looking at my raw logs and a third party page tracking service. This should give a more balanced view of actual traffic. The reason for this is that different software seems to report different results, these difference in these result can sometimes be quite startling.



Now for the results. So far only two directories have contributed any traffic back to my site. In both cases I think the traffic was generated from the new listings areas of the directories. The numbers of referrals are few, I do not expect much more traffic to be generated in the future as my sites are no longer listed in the new listings section.



Most of the directories do not do direct links and instead use redirects, this is usually because link tracking is in place. Unusually LSblogs links directly to the sites it lists which I believe will count towards your back links unlike redirects.



Besides LSblogs that I have just mentioned the other directory that generated some traffic was Blogarama.



Unfortunately you do not know which directories are going to generate traffic until you have been listed. You can increase your chances of ensuring traffic by submitting to directories that already have a lot of traffic. I would suggest that as it takes little time and effort to submit your site to blog directories and as they are few and far between compared to generic directories it is a worthwhile exercise.



The experiment is far from over as I still have many blog directories to submit to and I will be looking at the long term traffic from these sites. There will be an update to come which will include a list of all of the blog directories.




About the Author

Allan is the webmaster at http://www.blogtonomy.com/ where I will show you how to gain traffic to your site.

Sunday, October 21, 2007

Content, Keywords and Blogs I Provoke you to learn More!

Content, Keywords and Blogs I Provoke you to learn More!
by: Richard Weberg

The imformation I am about to expose to you literally helped my home business and income explode! Unfortunately I had to learn it the hard way and it took me two years to fully understand. I dont claim to have all the answers, I just hope you will take this advice, and learn MORE about it. You have to be willing to learn and make mistakes if you ever want to be successful on the internet. Building a home business online is no easy task, their will be plenty of potholes and struggles that will present themselves along the way. What will make the difference in wether you succeed or fail online will be your ability to apply imformation learned, and your ability to adapt and change. So all I can do here is provide you with some imformation and provoke you to learn more. Ultimately it will be up to you, what you do with it. The subjects I want to provoke you to learn more about are content, keywords, and Blogs.








1. On the Internet content is king and always will be. This is because the Internet is the information superhighway and most people use it for information of some sort. The information on a website is its content. Generally the more useful and interesting content a website has the more successful it will be. This is because more people will want to visit it again and again, this is especially true if a website is constantly adding more and more content on a regular basis be it blogs, articles, tutorials, news and opinion or whatever. Search engines love sites that are constantly adding fresh content, they tend to spider those sites more often. Some websites add so much content to their site they get spidered almost daily! An example is Backpage.com, you can place an ad on their site and somtimes it will be indexed the very next day. So my advice to you is learn more about content and ways of adding fresh content to your site and if you dont own your own website, advertise on websites that ad content daily! This will get your ads indexed by the search engines very quickly.


2. Next up is keywords and how to use them. Whenever you post to forums, blogs, link exchanges, enzines, ad boards, ffa list or any other type of site you submit your ads or articles to , make sure you put your keywords for your site in your title and description! If you only have an affiliate site ask the owner of the program for the keywords he uses to list the site or use a keyword tool from overture or wordtracker to find keywords and phrases that people would use to find your site. Your keywords should also be used in the title and body of any articles you submit for publication on other websites. Search engines love content and it should be keyword RICH, I can not emphasize this enough.


This will not only get your websites indexed faster but it will also get your ads and articles indexed for your keywords! It will also create thousands of links in the search engines, are you starting to understand? Post your ads and articles on sites with lots of fresh content. Search engines crawl these sites somtimes daily, I have had ads get indexed by google over nite! Backpage.com is one of the many types of sites that get crawled almost daily, because their is fresh content being added everyday. I know I am repeating myself here, but I do not want you to forget this! learn as much as you can about keywords and how to use them to get your ads indexed.



3. Marketing and Blogs? Yes! Blogs have fresh content, and remember content is King. A blog is a frequent, online publication of comments, web links and news. It is an online Enzine of sorts. People maintained blogs long before the term was coined, but the trend gained momentum with automated published systems, most notably is blogger.com. Thousands of people use services such as Blogger alone. Blogs are pure imformation! Here is another hint START A BLOG, search engines Love Blogs! Post fresh content to it regularly, you can even get a free Blog from Google. Blogs are the marketing and imformation trend of the future, dont get left behind! Learn as much as you can about blogs and how to use them and get started right away blogging, it is the future.



To give you an example, the first two years I was on the internet doing business I would go to google once a week and do a search for my sites. The most links I ever had was around 35, my sales were slow and I only made a few hundred dollars in income a month( I was frustrated). So I started learning as much as I could about marketing on the internet, my focus was on content, keywords, and blogs because this is what most webmasters seemed to talk about in their articles and news letters. After I applied this new knowledge my links in the search engines started growing by the hundreds a week, my income also started growing! My ads and articles started showing up on all kinds of other sites, this is free viral marketing! See if you learn these three topics well everything else will fall into place. I believe these three topics are the key to all marketing on the internet because you can apply these to everything you do, wether it is email marketing, website design, article distribution, gaining incoming links, or placeing ads.



In closing please remember this their is no magic bullet on the internet, no one method that will make you a millionaire. Dont believe the hype, even though we use hype to sell, keep everything in perspective your not going to get rich overnight. Everyones learning curve will be different, so learn as much as you can about marketing on the internet and treat your home business like you would treat any brick and mortar business. Just because you work from home dosnt mean it should be any less important to you. The last thing is never quit, it takes time to make the internet work for you. It will work if you dont quit. Alot of people think that if they sign up for an advertising system on the internet, that it will work over night. It dosnt work that way. I signed up for a message system one time for advertising one of my websites, it took four months before I seen the results, but it was sure worth the wait, patience and persistance is the key. I wish everyone success in all that you do.




About the Author

Richard Weberg is an Internet Marketer and Motivational Speaker
Resources for marketing and promoting your business. Increase your your online business, rankings, traffic and sales
http://nehoma.com/rwmy206/



Niche and Good keywords suggestion ; Click here

Monday, October 1, 2007

Adsense - 7 keys to empire?

Adsense - 7 keys to empire?
by: Richard Keir
Copyright 2005 Richard Keir

There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I'm making $5000 - no make that $15,276 a month from AdSense on my sites. And now I'm going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it's impossible? Certainly not. I know people who make that more.

But a little reality. Those people don't have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you've got your 15K a month.



Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you've got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.

And you are continually dealing with sites that don't get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you're not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.

You can make money, you can build an empire. But it isn't easy or quick no matter what you hear. And it really isn't a business. It's not a long run proposition, it's not stable. You need to keep creating more sites as older ones fail - or you need to be smart and use those AdSense revenues to build an enduring business.

You put up with this down to here, so here are the real 7 "secret" keys to AdSense.

1. The best performing AdSense type is the large rectangle. This has been tested over and over.

2. The best colors are blue for the link - surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that's bogus. There are maybe 4 surfers in this galaxy who can't tell a Google ad when they see one. They are not going to believe it's part of the text. Wake up, OK?

3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it's a fad.

4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).

6. You have to track what you're doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don't test and track, you're flying blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.

Probably any course or book can help you if that's what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You're going to have to learn the ropes and put in the time.

Like everything in life - the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There's no magic bullet, no ultimate secret to buy. There's no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).

Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable - one single tiny thing - is worth more than any book or course costs. One useable idea and you've gotten a great deal. If you learned something you didn't know or had forgotten, then it's worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.


About the author:
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com- you can find more articles at http://www.building-ecommerce-websites.com/articles